Understand your audience, grow every event.
Atlas by 313 Management brings your ticket sales, your festival app and what happens on site into one place. See who your best customers are, which artists they came for and how they move throughout the site during the day.
Most event decisions are still a guess.
Your ticket sales sit with one provider. Your app and your site each tell a different story. The reports you get don't match, so every call comes down to gut feel.
Know your best customers.
Understand artist interest
See what happens on-site
Atlas
How it works
Atlas connects ticketing history, artist interest, app activity and on-site behaviour into one audience view. That means you can understand who people are, what they care about, how they use the event, and how that changes over time.
Connect the data
Bring together ticketing, attendee history, artist interest, app engagement and event activity.
Build the audience view
Atlas turns those signals into profiles, segments, artist insights and a clearer picture of each attendee.
Understand what happened
See who attended, what they were interested in, where they spent their time, how artists performed with the audience, and which customers keep coming back.
On-site analytics
See how people actually experience your festival.
Ticket sales tell you who bought a ticket. Atlas shows what happens after they arrive. See where people go, how long they stay, how audiences move between areas, and which stages attract the most attention throughout the event.
- Movement
- See how audiences move between stages and areas.
- Time spent
- Understand how long people stay at different parts of the event.
- Audience concentration
- See where crowds build throughout the day.
- Stage activity
- Compare artist interest with what happened on the day.
Location
Sat 17 JanMain Stage
Stageat 21:00
Ticketing history
Purchases, ticket types, repeat attendance and customer history.
Artist engagement
Saved artists, planned sets, favourites and interest.
On-site behaviour
Movement, time spent, audience concentration and stage activity.
Inside Atlas
Everything you need to understand your audience. From ticket history and artist interest to app engagement and event-day behaviour, Atlas brings the parts of the audience journey together in one place.
Unified attendee profiles, ticket history, repeat attendance, customer value and segmentation.
- Unified attendee profiles
- Ticketing history
- Repeat attendance
- Customer value
- Audience segmentation
- Regional insights
Artist interest, saved artists, planned sets, app activity, artist performance and notifications.
- Artist interest
- Saved artists
- Planned schedules
- App engagement
- Artist performance
- Push engagement
See where people went, how long they stayed, which stages and areas they visited, and how audience activity changed throughout the event.
- Audience movement
- Time spent by area
- Stage attendance
- Audience concentration
- Zone activity
- Live event insights
Atlas's Frequently Asked Questions
Everything you need to know. How Atlas works, what it connects to, and what it can show you about your audience.
Atlas combines ticketing history, attendee records, artist interest, app engagement, and on-site behaviour to build a clearer picture of each audience member.
Atlas is designed to connect ticketing, attendee history, artist interactions, app activity, and event-day analytics in one audience view.
Yes. Atlas helps organisers understand movement, time spent, stage attendance, audience concentration, and activity across the event.
Implementation depends on your existing systems and event setup. We’ll walk through the data sources, integrations, and reporting you need during a demo.
Privacy and consent are built into how attendee data is collected and used. Only appropriate, consented data is used for on-site behavioural insights.